Before the game
Ticket Purchase
17,000+ schools. 50M+ mobile tickets sold a year. Your brand shows up at peak excitement.
Tying it all together
Every Friday night is a revenue moment.
BowTie connects schools, boosters, vendors and national brands into one honest network — turning game-day energy into real dollars that go back to students.
◆ 20–30× scoreboard looks per game◆ 2–3 hrs captive dwell time◆ 20,000+ schools · 50M+ engaged families◆ High-school sports draw more annual attendees than all pro sports combined◆ Every home game · guaranteed repeat exposure◆ 20–30× scoreboard looks per game◆ 2–3 hrs captive dwell time◆ 20,000+ schools · 50M+ engaged families◆ High-school sports draw more annual attendees than all pro sports combined◆ Every home game · guaranteed repeat exposure
Why high-school works
The most captive audience in America. They just haven't seen your brand there yet.
These aren't passive scrollers. They're parents, grandparents, friends and faculty — physically present, deeply invested, actively spending to support the next generation of their community.
20–30×
Scoreboard looks per game
2–3 hrs
Captive dwell time per event
8×
Away fanbases per school
Every
Home game — guaranteed reach
Schools · Athletic Directors · Boosters
Turn your game nights into real revenue.
Merch stores, sponsorship inventory and vetted vendors — all handled by one partner.
I'm a member of a school or booster clubNational & Regional Brands
Meet the most captive audience in America.
One partner. Curated schools. Every touchpoint on game night — no brand risk.
I'm a brand looking to activateFrom first impression to brand loyalty
One partner. Every touchpoint across game night.
Forget the digital clutter. You're not competing with a dozen algorithms all shouting at once — you're right there when the community shows up.
Arriving
Pregame Video Board
Cinema-format ads on the biggest screen in the building. No competition. Full attention.
During the game
Scoreboard & Boards
Parents look up 20–30 times a game. Timeouts, halftime, key moments — all premium.
Simultaneously
Live Stream
Grandparents, relatives, out-of-town fans. Sponsor the stream — 2,800+ hours a season.
On the sideline
Boots on the Ground
Sampling, activations, real brand moments. Nobody forgets a product they tried at a game.
Wearable impressions
T-Shirts & Gear
Kids wear your brand home, to school, to the next game. Walking impressions all season.
After the game
Targeted Email
2.5–3M opted-in school sports parents. Target by DMA, state or sport.
All season long
Social & Editorial
Highlights, athlete spotlights, season recaps. Your brand in the moments people share.
Introducing SponsorEngine
The power behind local sponsorships.
SponsorEngine (formerly FundWillow) gives schools and booster clubs the tools to package inventory, pitch local businesses, and close sponsorship deals in days — not months. Built for volunteers, priced for schools.
How it works
Tell us the market. Tell us the budget. We handle the rest.
01
Plug & Play Execution
Give us your target markets and budget. We build the full plan and run it — no internal team required on your end.
02
Any Budget. Every Market.
Local, regional, national. We come back with what's available and what it costs — fast.
03
Cash Back to Schools
Every BowTie deal puts a portion of your spend directly into the school. Desks, uniforms, equipment, kids.
Real relationships, real results
What partners say.
“
Working with Ky has been revolutionary in increasing opportunities for students. Her visionary approach to creating partnerships has empowered students to thrive and succeed. Ky's dedication to collaboration is truly inspiring.
Tom Burton
Former Superintendent · WeEmpowerLLC Founder
“
Kylene is an outstanding partner to work with. She takes time to truly listen, understand the needs of our schools, and then follows through with thoughtful, effective solutions. Her professionalism, responsiveness, and genuine commitment to doing what's best for students and staff consistently stand out. She works hard, communicates clearly, and is someone you can trust to get things done the right way.
Greg Margheim
Coordinator of Athletics · Stafford County
Testimonials are shared with permission. No one was paid or otherwise compensated. See full disclosure.
One question
If they're already your customer, why aren't you in their stadium?
Start the conversation Relationships first
Vetted partner network
Schools always benefit
No cold outreach